How It Works

A simple, step-by-step flow—from onboarding to wear testing to final feedback.

Kickoff

Start by completing the Entry Pack so we can confirm your profile details, preferences, and participation consent. This creates your Lab profile and gets you ready for onboarding.

Program Evaluation

As you wear the socks, submit quick check-ins with notes and photos when helpful—fit, wear spots, or anything you want us to see.

At the end of the cycle, complete a short final evaluation to summarize your experience, highlight what worked, and call out what should be improved for the next round.

Final Wrap-Up

What We Test

Real-life testing across comfort, performance, durability, and style—on workdays, workouts, and everyday wear.

Fit & Feel

How the sock fits from toe to cuff—snugness, stretch, and overall comfort during wear.

Breathability

How well the sock manages heat and airflow during long days, workouts, and everyday movement.

Durability Zones

Wear patterns in high-impact areas like heel and toe—thinning, pilling, and long-term hold-up.

Cushioning

Support and padding where it matters—impact protection without feeling bulky.

Compression & Hold

How well the sock stays in place—no slipping, no squeezing, balanced support.

Grip & Stability

Traction and stability inside the shoe (and on slick floors, when applicable).

Seam Comfort

Toe seam feel and irritation—smoothness, placement, and all-day comfort.

Style Feedback

Design, colorway, and overall look—what you’d actually wear on repeat.

Time Commitment

Testing is simple: wear the socks in real life and submit quick check-ins during the cycle. Most participants spend just a few minutes per check-in, with a short wrap-up at the end. We’ll guide you through each step so it’s easy and clear.

Who It’s For

Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.

On-Your-Feet Pros

Built for long shifts and constant movement—comfort and durability matter most.

Active Lifestyles

Training, walking, commuting, and everything in between—tested for performance in motion.

Everyday Wearers

Daily comfort, reliable fit, and socks that hold up through repeat wear.

Sock Lovers & Detail People

If you notice fit, seams, fabric feel, and design—your feedback is gold.

Anyone Who Wants Better Socks

If you’ve ever said “why don’t socks fit right?”—this is your lane.

Testing at a Glance

Each participant and every pair tested adds measurable insight we can act on—so improvements aren’t guesswork, they’re built from real wear and honest feedback.

10

50+

Pairs Tested

Lab Participants:

Sock Lab Perks

Extra benefits for helping us test, refine, and improve what we build next.

Early testing invites for upcoming pairs

Get considered for new test rounds before products are released, including select prototypes and updates.

First looks at what’s in development

See what we’re working on next, from new designs and colorways to performance tweaks and material improvements.

Occasional samples or prizes (based on availability)

From time to time, participants may receive sample pairs or be eligible for small giveaways tied to Lab milestones.

Priority access to limited drops

Get notified first when Lab-inspired pairs hit the Sock Shop.

Ready to Step Into the Lab?

Request your Lab Onboarding link to get started and be considered for upcoming test rounds.

FAQs

What’s the commitment?

Wear the test socks in real life and submit short check-ins during the cycle, plus a final wrap-up at the end. Most updates take just a few minutes.

How do I receive socks (ship or pickup)?

Depending on your location, you can receive test pairs by shipping or local pickup. We’ll confirm your preference during onboarding.

Is my information private?

Yes. Your profile details and submissions are used for internal program purposes only and are handled confidentially.

What happens to my feedback?

Your input is reviewed and logged to help us improve fit, comfort, durability, and design. It directly informs what we adjust in the next round.

Can I test again?

Yes. Many participants return for future rounds based on availability, fit needs, and upcoming test priorities.